Research standard
Every useful row should answer five questions: who is the company, where did the signal come from, why does it fit, what should be excluded, and what would a relevant first message say?
- Public sources only. Company sites, public listings, review profiles, search results, partner pages, visible storefronts, and public business pages.
- Offer-specific signals. The signal should connect to what the agency sells, not just a generic category.
- Fit reasons. A short explanation records why the lead belongs in the sheet.
- Exclusion checks. Franchises, wrong geography, wrong size, wrong category, and bad-fit companies can be removed from the list.
- Suggested opener. A practical angle gives sales teams a better starting point than a blank row.